He manages his Instagram stories himself and personally posts pictures and captions for family members’ birthdays and anniversaries.īrady and his wife, the supermodel, businesswoman and activist Gisele Bündchen, give detailed notes on hype videos before they go out to Brady’s 11.7 million followers on Instagram. Shadow Lion might create the content and actually put it online, but Brady writes his own statements and approves every single thing that goes up on his personal channels. How involved is Brady in his own social media? Very.
It’s also the tale of a few Patriots fans who got lucky and an intimate look at who Brady is when only his inner circle can see him. Brady’s social media speaks to the broader trend of how famous athletes connect with their fans and how personal channels fit in - or don’t - with traditional sports media coverage. At the time of that article, Fine didn’t want to reveal more about the evolution of Brady’s social media.īut the team behind Shadow Lion is finally ready to tell the story of how Brady came to control his own image.
He didn’t respond to any of my requests for four years until he finally agreed to tell me the story behind the TB Times, the fake newspaper he created and posted on Brady’s social channels. In 2015, I learned that Fine was one of the people in charge of Brady’s online presence, and I first requested to interview him in March 2016. Jeff Fine, left, Gilad Haas, center, and Ben Rawitz help the GOAT create and manage his online content through Shadow Lion.
0 kommentar(er)
